Informativa sulla privacy

Informativa sulla privacy

Ultimo aggiornamento: giugno 23, 2026

This Informativa sulla privacy describes how Burchda Cycles (“we,” “us,” or “our”) collects, uses, stores, and shares your informazioni personali when you visit our website, place an ordine, create an account, contact our support team, iscriviti to our communications, or otherwise use our products and services.

Our store sells electric bicycles, e-bike accessories, ricambi, and related services. By accessing or using our website and services, you acknowledge that you have read and understood this Informativa sulla privacy.

If you do not agree with this Informativa sulla privacy, please do not use our website or services.

1. Personal Information We Collect

We may collect informazioni personali from you depending on how you interact with our website and services.

Information You Provide to Us

We may collect the following information when you place an ordine, create an account, contact us, or iscriviti to updates:

  • Nome
  • Indirizzo email
  • Telefono number
  • Billing address
  • Spedizione address
  • Account login details
  • Ordine information
  • Payment and transaction details
  • Customer support messages
  • Product reviews or feedback
  • Warranty or after-sales service information
  • Any other information you choose to provide

Please note that we do not store full credit card numbers. Payment information is processed securely by third-party payment providers.

Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and browsing activity, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Time zone
  • Pages viewed
  • Products viewed
  • Referring website
  • Search terms
  • Cart activity
  • Checkout activity
  • Cookie and tracking technology data

This information helps us improve website performance, understand customer preferences, prevent fraud, and provide a better shopping experience.

Information From Third Parties

We may receive information from third-party service providers and partners, including:

  • Shopify and e-commerce platform providers
  • Payment processors
  • Spedizione and fulfillment partners
  • Email marketing platforms
  • SMS service providers
  • Analytics providers
  • Advertising platforms such as Google, Meta/Facebook, TikTok, or Microsoft
  • Customer support tools
  • Fraud prevention services

2. How We Use Your Personal Information

We use your informazioni personali for the following purposes:

To Process and Fulfill Ordines

We use your information to:

  • Process payments
  • Confirm ordines
  • Arrange spedizione and consegna
  • Provide tracking updates
  • Handle returns, cambios, and rimborsos
  • Provide warranty and assistenza post-vendita
  • Communicate about your e-bike ordine or accessories

To Provide Customer Support

We may use your information to respond to questions about:

  • Product selection
  • Ordine status
  • Spedizione and consegna
  • Assembly or installation
  • Warranty claims
  • Troubleshooting
  • Replacement parts
  • Returns or cambios

To Improve Our Website and Services

We may use browsing and usage data to:

  • Improve website design and performance
  • Understand product demand
  • Improve product descriptions and recommendations
  • Detect website errors
  • Personalize your shopping experience
  • Improve our electric bicycle products and servizio clienti

For Marketing and Advertising

With your consent where required, we may use your information to:

  • Send promotional emails
  • Show relevant advertisements
  • Recommend products or accessories
  • Notify you about sales, new arrivals, or special offers
  • Measure the effectiveness of our advertising campaigns

You may opt out of marketing communications at any time.

For Security and Fraud Prevention

We use your information to:

  • Protect customer accounts
  • Detect fraudulent transactions
  • Prevent unauthorized access
  • Protect our website and business
  • Enforce our terms, policies, and legal rights

For Legal Compliance

We may use your information to comply with applicable laws, regulations, tax requirements, payment rules, consumer protection obligations, and lawful requests from authorities.

3. Email Communications

If you iscriviti to our newsletter or make a acquisto from our store, we may send you emails related to:

  • Ordine confirmation
  • Payment confirmation
  • Spedizione updates
  • Consegna notifications
  • Customer service responses
  • Warranty or product support
  • Promotional offers
  • Product news and updates

You may uniscriviti from promotional emails at any time by clicking the uniscriviti link in the email. Even if you uniscriviti from marketing emails, we may still send you non-promotional emails related to your ordines, account, servizio clienti requests, or legal notices.

4. SMS / Text Message Communications

If you provide your phone number and consent to receive SMS messages, we may send text messages related to:

  • Ordine confirmation
  • Spedizione and consegna updates
  • Customer support follow-ups
  • Warranty or service reminders
  • Account or transaction notifications

Message frequency may vary depending on your interaction with us.

Message and data rates may apply. Please check with your mobile carrier for details.

You may opt out of SMS messages at any time by replying STOP to any message. For help, you may reply HELP or contact us using the details listed in the “Contact Us” section below.

We do not sell your SMS opt-in information. We do not share SMS consent data with third parties for their own marketing purposes.

5. Sharing Your Personal Information

We may share your informazioni personali with third parties only when necessary to operate our business, provide our services, comply with legal obligations, or protect our rights.

We may share information with:

Service Providers

We may share information with companies that help us operate our store, including:

  • Shopify
  • Payment processors
  • Spedizione carriers
  • Fulfillment warehouses
  • Email and SMS service providers
  • Customer support tools
  • Analytics providers
  • Fraud prevention services
  • Cloud hosting and technical service providers

These service providers are authorized to use your information only as necessary to provide services to us.

Payment Partners

If you choose a third-party payment method, such as PayPal, Klarna, credit card processors, or other payment services, your payment information may be processed according to that provider’s own privacy policy.

Spedizione and Fulfillment Partners

We may share your name, address, phone number, email address, and ordine details with spedizione carriers and fulfillment partners so they can deliver your bici elettrica, accessories, ricambi, or related products.

Advertising and Analytics Partners

We may share limited website activity data with advertising and analytics partners to help us measure performance, improve our website, and show relevant ads.

This may include information collected through cookies, pixels, tags, and similar technologies.

Legal and Business Purposes

We may disclose informazioni personali when required by law, legal process, court ordine, government request, or when necessary to protect our rights, customers, employees, business, or the public.

If our business is involved in a merger, acquisition, restructuring, bankruptcy, or sale of assets, your information may be transferred as part of that transaction.

6. Behavioural Advertising

We may use your informazioni personali to provide targeted advertisements or marketing communications that may be relevant to your interests.

For example, we may use advertising or analytics services from platforms such as:

  • Google
  • Meta / Facebook / Instagram
  • TikTok
  • Microsoft / Bing
  • Shopify marketing tools
  • Other advertising or analytics partners

These tools may use cookies, pixels, and similar technologies to understand how users interact with our website and advertisements.

You can usually adjust your advertising preferences through the settings provided by these platforms. You may also manage cookies through your browser settings.

7. Cookies and Tracking Technologies

Cookies are small files placed on your device when you visit a website. We use cookies and similar technologies to help our website function properly and to improve your shopping experience.

We may use cookies for:

  • Website functionality
  • Shopping cart operation
  • Checkout processing
  • Customer login
  • Language and currency preferences
  • Security and fraud prevention
  • Analytics and performance measurement
  • Advertising and retargeting
  • Remembering user preferences

You can control or disable cookies through your browser settings. However, disabling cookies may affect certain website functions, including cart, checkout, login, and personalized shopping features.

8. Third-Party Links

Our website may contain links to third-party websites, apps, or services. We are not responsible for the privacy practices, security, or content of third-party websites.

We encourage you to review the privacy policies of any third-party websites or services you visit.

9. Data Security

We take reasonable administrative, technical, and physical measures to protect your informazioni personali from unauthorized access, misuse, loss, alteration, or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your informazioni personali.

You are responsible for keeping your account login information confidential.

10. Data Retention

We retain informazioni personali for as long as necessary to:

  • Provide our services
  • Fulfill your ordines
  • Maintain your account
  • Provide customer support
  • Process returns, cambios, or warranty claims
  • Comply with legal and tax obligations
  • Resolve disputes
  • Enforce our agreements
  • Prevent fraud or abuse

When informazioni personali is no longer needed, we will delete, anonymize, or securely store it according to applicable law and business requirements.

11. Your Rights and Choices

Depending on where you live, you may have certain rights regarding your informazioni personali.

These rights may include:

  • The right to access informazioni personali we hold about you
  • The right to request correction of inaccurate information
  • The right to request deletion of your informazioni personali
  • The right to receive a copy of your informazioni personali
  • The right to object to or restrict certain processing
  • The right to withdraw consent where processing is based on consent
  • The right to opt out of marketing communications
  • The right to opt out of targeted advertising, where applicable

To exercise your rights, please contact us using the details in the “Contact Us” section below.

We may need to verify your identity before processing your request.

12. California Privacy Rights

If you are a California resident, you may have additional rights under California privacy laws, including the right to know what informazioni personali we collect, use, disclose, or share, the right to request deletion or correction, and the right to opt out of certain types of data sharing.

We do not sell your informazioni personali for money.

Where applicable, you may contact us to exercise your California privacy rights.

13. GDPR Rights for EEA and UK Residents

If you are located in the European Economic Area or the United Kingdom, you may have additional rights under applicable data protection laws.

These rights may include:

  • Accessing your personal data
  • Correcting your personal data
  • Requesting deletion of your personal data
  • Restricting or objecting to processing
  • Requesting data portability
  • Withdrawing consent
  • Lodging a complaint with your local data protection authority

We may process your informazioni personali based on:

  • Your consent
  • The performance of a contract with you
  • Compliance with legal obligations
  • Our legitimate business interests
  • Protection of vital interests
  • Other lawful bases permitted by applicable law

14. International Transfers

Our business may operate globally, and your informazioni personali may be transferred, stored, or processed in countries outside your country of residence.

These countries may have privacy laws that differ from those in your jurisdiction.

When we transfer informazioni personali internationally, we will take appropriate measures as required by applicable law to protect your information.

15. Children’s Privacy

Our website and services are not intended for children under the age of 18.

We do not knowingly collect informazioni personali from children under 18. If you believe that a child has provided us with informazioni personali, please contact us and we will take appropriate steps to delete such information.

16. Automated Decision-Making

We do not use fully automated decision-making that produces legal or similarly significant effects on you.

Some third-party service providers, such as fraud prevention or payment processors, may use automated tools to help detect fraud, security risks, or payment issues.

17. Changes to This Informativa sulla privacy

We may update this Informativa sulla privacy from time to time to reflect changes in our business practices, technology, legal requirements, or services.

When we update this Informativa sulla privacy, we will revise the “Ultimo aggiornamento” date at the top of this page.

Your continued use of our website or services after any changes means that you acknowledge the updated Informativa sulla privacy.

18. Contact Us

If you have any questions about this Informativa sulla privacy, wish to exercise your privacy rights, or want to opt out of certain communications, please contact us:

Email: support@burchdacycles.com
Website:https://burchdacycles.com